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Normal Will Get You Nowhere
Brands and more specifically, the people behind them have difficulty rationalizing PR and advertising budgets, questioning whether they will get the most bang for their buck. Bang being ultimate...
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Microvideos: Get On Board or Get Lost at Sea
Microvideos are taking the social media helm and these bite-sized bits of entertaining videos are popping up everywhere. Sharing streamlined messages of hyper-edited audio-visuals to a growing number...
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Retailers become Agents for Change
Barney’s New York window treatments become Agents for Change. Fashion with a conscience. Watch for more as retailers connect to serve the public and offer deeper meaning behind fashion. HOLA (Heart of...
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Beautiful Photos & Videos for Your Website
By now you should know that building great content and remarkable visuals for your website and online brand is really important to your success. If you are starting a new business and you don’t have...
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How to Build a Trustworthy Brand
I had the opportunity to study and interview one of my client’s product demonstrations this past Monday during a Whole Foods in-store event. Call it experiential marketing for the organic & natural...
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Best Practices for Consumer Engagement 2015
7 Things to Know Before Engaging with Your Customers 1. Customers are smart and they have a wealth of Google-able knowledge at their finger tips. When engaging with them, give them crystal clear,...
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When to begin Branding? Startup Marketing 101
I am working on launching an online class called “The Market Sessions” this fall (Sept 2016) where I will share … More
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An Easy Guide to Creating a Consistent Brand Experience That Builds Trust &...
Your website and social media channels are your most visible brand statement to the world and every single page of your … More
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How to Get Press Coverage for Your Brand
Getting press coverage for your brand begins with becoming an expert in your industry and understanding what a reporter, journalist … More
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The Best Way to Begin Building Your Business
Essentially there are four elements of marketing that you must get right in order to drive sales and begin to grow. … More
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